Handlooms

2024

Scope

Logo Design, Brand Essentials

Client

Divyasree

Divyasree Handloom Silks

Divyasree Handloom Silks comes from Neeru Gattu Vari Palli, a land steeped in the timeless tradition of handloom silk weaving. With roots that trace back generations, the brand carries forward a rich cultural heritage, preserving the intricate artistry and legacy of Indian silk craftsmanship. We had the privilege of crafting the brand identity for such a heritage-rich label—capturing its legacy, elegance, and authenticity. This identity not only reflects the pride of tradition but also speaks to a new generation that values timeless beauty and artisanal excellence.

Divyasree Handloom Silks

Logo Design, Brand Essentials

Client

Divyasree

Divyasree Handloom Silks comes from Neeru Gattu Vari Palli, a land steeped in the timeless tradition of handloom silk weaving. With roots that trace back generations, the brand carries forward a rich cultural heritage, preserving the intricate artistry and legacy of Indian silk craftsmanship. We had the privilege of crafting the brand identity for such a heritage-rich label—capturing its legacy, elegance, and authenticity. This identity not only reflects the pride of tradition but also speaks to a new generation that values timeless beauty and artisanal excellence.

Scope

The logo for Divyasree Groups is a graceful blend of tradition and modernity, designed to reflect the brand’s deep roots in Indian handloom heritage. Drawing inspiration from classical Indian motifs and silk craftsmanship, the ornamental frame and serif monogram evoke a sense of timeless elegance. The minimal black-and-white palette adds a premium touch while keeping the focus on heritage. This identity captures the essence of Indianness in a refined, globally appealing form.

Challenge

redesign the existing logo and create a new colour palette that elevates the brand’s overall aesthetic—making it look more elegant, modern, and visually cohesive.

Solution

Redesigned the brand identity to reflect a sense of timeless luxury by blending regal aesthetics with a minimal, modern structure. The monogram-style logo with intricate golden detailing represents sophistication and exclusivity, enhancing the brand’s premium perception and creating a strong visual presence across all touchpoints.

Brand Logo

Primary Logo

Secondary Logo

Brand mark

REBRANDED

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